Our Story

What's NYFT all about?

studio nyft


Founded in Amsterdam upon the vision  that the world is ready to buy less but better. Keeping an eye on the satorial world and use this as a guideline for our inspiration.

In everything we do we are influenced by the timeless elegance of sartorialists from Japan, Italy and Scandinavia.

We offer comfortable high quality  everyday essentials — sustainably crafted by local artisans regardless of age.

NYFT aims to become a staple in the wardrobe of every man that longs to more simplicity, versatility and quality.

At the end of the day you should look sophisticated but comfortable. Tailored without feeling old.

After all, we are not your fathers tailor


Made in Italy

Our knitwear is sustainably crafted by local artisans in Italy. We only work with partners who can ensure that production takes place ethically. And guarantee social and environmental standards